7 Instagram Mistakes Newbies Should Avoid
New to Instagram? Congratulations!
You’ve finally entered the world of endless possibilities! No kidding. Instagram is more than just an app, it is a profitable industry!
A lot of people are using the platform to earn thousands, even millions annually. You build your empire by growing your Instagram followers and engagement. The more followers and the higher your engagement rate is, the more money will pour into your pocket. Sponsorships, brand collaboration, freebies, and paid advertisements are just among the countless avenues to earn from Instagram.
But growing on the platform to be an Instagram Influencer is not easy, especially when you keep committing mistakes.
To get you started, we will walk you through some of the common mistakes new Instagram users make so you can avoid them.
1. Not Utilizing All Of Instagram’s Features
Instagram has evolved so much since it launched in 2010. Aside from posting videos and pictures, you can now use Carousels, Reels, Stories, IGTV’s and more. You can even go live and invite friends to join you!
There are now plenty of options to show your creative side, and not utilizing them can seriously hamper your growth.
Use all the features to get as much engagement as you can. Getting a high engagement rate is a key to being successful on the platform.
2. Prioritizing Quantity Over Quality
If you are new on Instagram, you probably feel like you need to post plenty of content asap to catch up with older content creators. That feeling is normal, but don’t get swayed with it. Never sacrifice quality for the sake of quantity.
Think carefully about what content you will be putting out, especially when establishing authority on a particular niche.
The rule also applies to companies that are trying to highlight their products and services. If your schedule only allows you to put up excellent content once or twice a week, then stick to that schedule. Consistency and quality is always better than quantity.
3. Using Saturated/ Too Popular Hashtags to Promote Your Instagram Posts
Utilizing hashtags to your advantage can be a bit tricky. The more popular a hashtag is, the less it will benefit you. That’s because there will be plenty of competition, and your post can get buried in the pile.
When using hashtags, you need to work in the middle. Get a hashtag that is not too popular to slice off competition but not too unique that people might be unaware that the word exists.
4. Not Putting A Call To Action
What do you want to achieve on Instagram? What is your ultimate goal? If you are a business owner, you might be using Instagram to sell your service and products. If you are an aspiring Influencer, you might want to ask people to follow you.
Whoever you are, you should be very explicit in telling your audience what you want. Tell them to “check my website now” or “follow my page” or “click the link on my bio to know more”.
Most of the time, we assume that people already know what we want them to do. Don’t be shy to remind them. You will realize they will be more than happy to help. Checkout how to make effect CTAs here.
5. Using too many hashtags
Using 3-4 hashtags will be a much safer option. Again, make sure they are targeted and not saturated.
6. Not Involving Influencers
Don’t worry because there are influencer services you can buy such as Power Likes and Power Views. Many have negated the idea of these Instagram Influencer products and its effectivity. But results from different accounts have proved the real Instagram growth you get from it.
7. Not Writing Proper Captions
Posting pictures without captions will not work unless you are John Cena. John Cena can easily break the rules and still succeed immensely on the platform because he is already ultra-famous in real life. For those who are not as famous as these Hollywood celebrities, we need to work harder so the system will work in our favor.
Writing dull, long, and sales-pushy captions can bore and disappoint your audience. Keep your captions short, fun, and relevant.
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