10 Tips To Grow Instagram Account From Scratch In 2021

Instagram has been here for over a decade, but the platform continues to gain new users each year. More than just a social media app, Instagram draws millions of people worldwide due to its lucrative possibilities. The platform has evolved from being a simple place to share pictures to being a profitable industry where regular people can earn thousands, even millions of dollars annually.

Lifestyle Asia reports that an average influencer earns US$2,970 a month. This can increase up to US$15,356 if you have around a million followers.

If you are new to Instagram and are looking for effective ways to grow your account, you came to the right place for advice.

There are many ways to grow your Instagram account, but today we will talk about Organic growth. This article will specifically cover strategies that do not involve spending money on ads and third-party services.

Here are 10 of the tried and tested strategies to grow your account organically!

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Connect With Other People Within Your Niche

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Interact In The Comment Section Of Competitors

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Follow and Unfollow Accounts But At A Moderate Rate

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Create Giveaways

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Consistently Post High-Quality Content

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Use The Right Hashtags

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Maximize Instagram's Different Features

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Cross-Promote Your Instagram Account With Other Social Media Platform

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Collaborate With Other Content Creators

These strategies are tedious, but they are guaranteed to bring you results

1. Connect With Other People Within Your Niche

A niche is a specialized segment of the market for a special kind of product or service. You must already figure out what type of content to do and for what particular niche even before you sign up on the platform. You cannot establish your identity and authority on Instagram if you keep switching to different niches.

After choosing, it’s now time to connect with other people within your niche. Instagram is a social media platform that requires you to make relevant connections to grow. Your success on the platform relies heavily on the quality of the network you have. Connect with your prospect audience through likes, comments, or calculated DM’s. Be careful not to sound pushy or desperate.

2. Interact In The Comment Section Of Competitors

Competition on Instagram is tough, but you can use it to your advantage. The followers of your competitors are your future audience just waiting to get tapped.

By leaving a comment on the posts of your competitors, you let their audience see you. If your comment is interesting or witty enough, they are more likely to click on your profile.

We suggest tailoring your comments to make them relevant to the post. This will take more careful thinking but this will make your comment look genuine. Stay away from blatantly self-promoting your content. Your competitor might end up blocking you.

3. Follow and Unfollow Accounts But At A Moderate Rate

The follow and unfollow method is one of the most effective ways to grow your account from scratch for free. The technique is pretty easy. You go to a profile of a more successful Instagram account on your niche. Check the people who liked their posts. You want to make sure that you add active profiles. Then, follow these profiles one by one. If you and these competitors post similar content, then their followers should love your content too.

When Instagram was still pretty new, there were no limits to how many people you can follow in a single day. However, Instagram now sends action blocks if you follow way too many people in a short time. Limit following 25 people max at a time, twice a day. That’s a total of 50 follows per day. Do this method for the entire month.

After you’ve significantly amassed several followers, slowly unfollow them. Start unfollowing around 50 people a day and increase the number in the following days. This way, your followers-follow ratio should get back to the desired level.

4. Create Giveaways

Well-curated loop giveaways can effectively spike your engagement rate and bring people to your account. Celebrities and influencers are constantly doing this to get organic reach and engagement. To qualify for the giveaways, you can ask people to follow your profile, like and share your post, and tag their friends in the comment section. Failing to complete steps can result in disqualification.

By carefully crafting your giveaway mechanics, you can successfully drive organic traffic to your profile.

5. Consistently Post High-Quality Content

You might have done all the tricks to drive traffic to your profile but people will not stick around if they don’t find value in your posts. Use your analytics to understand your audience and figure out what type of content they like to see.

Take some serious time to map out your content and avoid irregular posting schedules. If you magically disappear for a long time, your followers will forget that you exist.

To prevent getting missing-in-action, you can plan and create a batch of content then schedule your posts.

6. Use The Right Hashtags

Hashtags are used to categorize the posts on Instagram. Using a hashtag targeted to your niche can help you reach out to potential audience. This element of a post increases your exposure as it adds your content to particular hashtag feeds.

Stay away from saturated or over-popular hashtags when you are still starting because there is plenty of competition there and your content will be buried.

There are different websites that can help you find the most relevant and best Instagram hashtags in 2021 for your post.

7. Be Creative With Your Captions

Creative captions can drive more engagement and support on your profile. Microblogging captions have been a trend in recent years, and they effectively engage the audience. But if you are not that talented with writing, a simple, shorter, and wittier caption can still do the magic for you.

Asking simple questions related to your photos can also increase your engagement as it compels your viewers to answer.

8. Maximize Instagram’s Different Features

The most successful Instagram users don’t just post photos. They are using all of Instagram’s features including IGTV, Reels, and Stories.

These features can help you gain more engagement, so use them to your advantage. Master resizing or repurposing your content. For example, if you have an IGTV video, you can post still shots or clips from the video on your stories or photo grid and add a creative sticker.

9. Cross-Promote Your Instagram Account With Other Social Media Platform

Bring your friends and audience from other social media apps to your Instagram account! Cross-promote your content and asks them to visit and follow you on your Instagram account. Those who already know you through other platforms will likely support you on Instagram, too.

10. Collaborate With Other Content Creators

Collaborating with other content creators within your niche can introduce you to their existing follower base. Reach out to other creators and see if they are open to collaborations. Prepare yourself for possible rejections and unanswered messages. Don’t let it dampen your spirit.

Instagram has over 1 Billion users, and you will eventually get a person who will say yes!

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