4 Types Of Instagram Influencers And Their Advantages
Being an influencer has become a legit source of income with the rise of social media platforms.
average influencer earns $2,970
monthly revenue can reach up to $15,356
Cristiano Ronaldo earns $1.6M to endorse a product
For the past few years, millions of people have been drawn to the prospect of earning money by posting and doing things they love. Lifestyle Asia reported back in July 2021 that an average influencer earns US$2,970. The monthly revenue can reach up to $15,356 if you are at the top level of the influencer category.
And if you get extremely lucky and famous like Cristiano Ronaldo, you can earn as much as $1.6m to endorse a product on social media. So how do you get from a low tier influencer to one that earns a hefty paycheck on Instagram? It is important to understand the different levels of Influencers and how you can climb up from one status to the next.
There are four influencer categories based on follower count: Nano, Micro, Macro, and Mega influencers. Each influencer level has its advantages and disadvantages, and understanding them can help you properly position yourself to attract brands and increase income.
Nano Infuencers
Nano influencers have 10,000 followers or less. This category might have the least followers count among the other influencer levels, but they have the highest engagement rate.
If you are a nano influencer, do not feel inferior to other influencers because you have fewer followers.
Here are some of the benefits you should highlight when proposing a partnership with brands.
Cheaper Cost At Higher Engagement Rate
Engagement rate is crucial to brands because they don’t want to waste money on ads and partnerships that people will ignore.
Peer-to-peer Influence
At this level, you know most of your followers by heart. Most of them are likely your real-life friends or family members. Your intimate relationship with your audience makes you more credible when promoting a product or service.
Marketers are well aware of the value of a peer-to-peer referral, and they have turned to nano influencers in the last few years to promote their products. In every group, there is always that one cool friend whose suggestions we trust. Think of yourself as that friend.
High Conversion Rate
Now, increasing brand awareness might not be your strength. Your reach is low due to your low follower count. However, you have a high conversion rate because of your credibility!
People trust recommendations from friends and family more than celebrities and famous influencers. Therefore, nano influencers have just as much potential to bring cash as bigger influencer groups.
Location
Micro Influencers
You can now charge higher than nano influencers because your reach is significantly wider.
Here’s what makes you stand out among other influencer categories.
You have established authority on a particular niche.
Higher Reach and Engagement Rate
High Conversion Rate
Reasonable Pricing
A study from HelloSociety found out that micro-influencers are 6.7 times more efficient per engagement than influencers with more followings.
Macro Influencers
Macro influencers have a higher reach than the previous two types we discussed. But with a higher follower count comes a lower engagement rate. You might have a harder time establishing your credibility depending on how specialized your account is. But don’t fret because your strength lies on the following:
Higher Reach
Experience
Mega Influencers
Finally, the highest level in the influencer chain– the mega influencers! Mega influencers have 1m+ followers.
They are usually traditional celebrities, singers, and movie and internet personalities who have risen to prominence in the past years.
Mega influencers might have the lowest engagement rate among all influencer categories, but they have the highest reach. Because of this, they can demand good amount of money to promote anything on social media.
If you are a mega influencer, these are your core strengths.
Experience
Wide Reach and Influence
Brand Exclusivity and Elevation
Conclusion
Those are the four types of influencers. As an influencer, you must be aware of your strengths and weaknesses as you move up from one category to another. Doing so can allow you to maximize your earning potential no matter which level you are at.
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