Instagram Algorithm in 2021: How It Works And How To Beat It
It is vital to understand how the algorithm works so you could come up with the right strategies to use it to fuel your growth in the platform.
Think of the algorithm as a powerful wave and the shore as your destination to Instagram stardom. If you manage to ride the algorithm, you can get to shore swiftly. But if you fail to do so, you can sink at the bottom of the ocean, and who knows when you will ever rise again?
How Does Instagram Algorithm Work In 2021?
How Does Instagram Rank The Explore Page?
The Explore page is where users discover new things. Instagram uses this page to recommend photos and videos that they think users might like.
Explore pages are unique to each user because Instagram builds these suggestions based on their current actions.
According to Instagram, they rank your Explore page based on the following:
The popularity of the post.
Instagram keeps track of how fast a post gathers likes, comments, shares, and saves. Instagram confirmed that these signals/ engagement matter more in Explore page than in Feed or in Stories.
Your History Of Interaction With The People Who Posted.
Instagram assumes that if you interacted with a post from a person in the past, you might be interested in their content.
Your Activity.
Every share, like, save, or comment that you do matters. Instagram keeps track of these engagements to understand your behavior in the Explore page in the past.
Content creator popularity.
Instagram keeps track of how many people interact with the person who posted that content in the past few weeks. They keep a record of a creator’s popularity to help find captivating content.
How Does Instagram Rank Reels?
Much like the Explore page, Reels contain 15-seconds video clips from accounts you do not follow. Instagram uses a similar technique of ranking Reels. Here are the most significant signals Instagram uses when ranking Reels.
Your Activity.
These are your recent likes, comments, shares, and overall engagement. Instagram uses this data to understand which content will be of most interest to you.
Your History Of Interaction With The Content Creator.
Like the Explore page, if you interacted with the creator of the Reels video in the past, Instagram will think that you are interested in their content.
Reel Information.
Instagram uses technology to rate Reels based on audio track, pixels, and whole frames, as well as popularity. It avoids recommending low-resolution content.
The popularity of content creators.
Instagram admits that they consider popularity to help find compelling content from different people and give every creator the chance to reach their audience.
How Does Instagram Rank Feed and Stories?
Unlike the Explore page and Reels, Instagram prioritizes content from families and friends when ranking Stories and Feeds.
Feeds and Stories only show posts from accounts you follow, except ads. Here is how Instagram rank Feeds and Stories:
Information about the post.
These are signals like the popularity of the post (how many people liked the post), time and date of posting, length (if it is a Video), and location.
The popularity of the person who posted.
How popular is the content creator? How many people interacted with this account in the past few weeks?
Your activity.
It includes signals such as how many posts you have liked. Instagram tracks these data to understand what type of posts interests you the most.
Your interaction history.
Instagram keeps track of accounts that engages with you. If you and your friend comment on each other’s posts often, Instagram will think that you both like seeing posts from each other.
How Do You Beat The Instagram Algorithm?
If you have noticed in the above section, aside from tracking a user’s activity, Instagram pushes popular content to its users. They do this by keeping track of the engagements a post and its creator receive.
Therefore, to beat the algorithm, you must find a way to maximize the overall engagement your account receives. That means getting people to like, comment, share, save your posts, and spend more time on your content. Instagram also records time, so timing is crucial if you want to make the algorithm your friend.
Here is what you can do to beat the Instagram algorithm in 2021.
Create high-quality content.
Think of what your followers and future followers will enjoy. Content is always and will always be the king, so make sure you have a solid content strategy. Avoid pixelated videos and improve the overall aesthetics of your account.
Post when the majority of your audience is active on Instagram.
You do not want your post to get buried by the time they open their app.
Make use of all of Instagram's features.
Post Photos, Stories, Reels, Carousels, Videos, and IGTV. Each of these features gives you a chance to increase your engagement. Learn to repurpose your content so you won’t get overwhelmed with having to produce new material for each feature. For example, cut your videos into short clips that you can post as teasers in your stories, or share your posts directly to your stories.
Respond to comments and DM's.
Remember, you need to engage with your followers to build a loyal fan base. By replying to people’s comments and messages, you build rapport. The algorithm will likely put you in your followers’ “friends and family” category if it notices your constant interaction.
Post regularly.
Posting every day is ideal, but do not sacrifice quality over quantity. If you cannot post good content daily, then try at least thrice a week. It is better to have a fewer but consistent posting schedule than posting several times one day and disappearing the next week.
Those are just some of the strategies you can do to beat the Instagram algorithm. Do you still need help in increasing your engagements?
It’s an upsetting loop that most new users have to go through when they are still starting.
If this is your problem, then you should start learning about Instagram services. Instagram services allow you to buy engagements such as likes, comments, follows, and saves from real and active Instagram users.
Read our complete guide to buying Instagram followers, likes, and comments safely in 2021 here.
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